Meet Your Curator

Juliette Watts

Curator of the Unexpected.

I've always been fascinated by people, places, ideas, and the extraordinary possibilities that emerge when we venture beyond the familiar.

Born and raised in France, I've called the PNW home for the past 14 years and explored more than 40 countries along the way. These journeys have shaped my perspective, deepened my curiosity, and taught me that the most meaningful discoveries often happen far beyond our comfort zones.

After a successful career spanning finance and technology, leading international programs and navigating the worlds of business and innovation, I found myself drawn to a different kind of exploration.

Not what we can achieve, but what makes life truly worth living.

Today, I'm dedicating my next chapter to helping others discover more meaning, wonder, and possibility in their lives.

I believe curiosity is one of our greatest gifts. That extraordinary experiences can shift our perspectives. And that sometimes, the most fascinating territory left to explore is within ourselves.

Ad Astra brings together everything I love: human connection, unconventional ideas, imagination, and the art of creating moments that stay with us.

I'm not here to tell you where your journey should lead.

I'm here to help make it possible.

Juliette Watts

Founder & Curator, Ad Astra

The most extraordinary destination might be you.